Why Walk It In Exists
How the Round Ends Matters
Walk It In Golf Co. exists because golf culture spends too much time obsessing over the start of the hole and not enough time respecting how it ends. Putting decides rounds. It exposes confidence, patience, and commitment. This brand lives in that moment.
Putting Is the Point
Putting is the only part of the game where nothing is hidden. No launch monitor. No swing thoughts. No noise. Just touch, commitment, and nerve. Walk It In is built around that moment. The quiet confidence of standing over a putt and finishing it. Clean design, small runs, and pieces that reflect control instead of volume.
How It Works
We release limited drops and move them two ways. Some are available to shop directly. Others run through live Whatnot shows where timing matters and nothing is guaranteed to stick around. Not everything comes back. That’s the point.
Honk
You’ll see the goose on a lot of pieces. All golfers have encountered the goose on the course at some point. Calm when it matters, aggressive when it counts, and completely uninterested in noise. Around here, Honk just represents finishing the putt - With an attitude